On Saturday the 3rd of February 2007 we are holding a free conference in Reading specifically targeting web developers and web designers in the United Kingdom.

The mantra behind the conference is that currently there is no focus on standards, best practice and general patterns based approaches to web development and design being pushed particularly strongly in the UK. Additionally it's rare that the people on the ground are looking ahead at what is coming up and where the web will be in the coming years. We want to change that and give the British web development and design communities a real fighting chance going forward and we feel a regular conference which is free to attend is a good way of getting the messages out to the wider community.

We're expecting an attendance of around 350 people with a 50/50 split of web developers and web designers. Topics being spoken on range from CSS, AJAX and User Experience through to Ruby On Rails and other server side technologies.