Published
Tuesday, October 14, 2008 1:59 PM
by
martin
I just saw one of the latest batch of Microsoft TV adverts (I'm in the UK by the way). As usual, it's banal, and leaves me wondering what the heck it was trying to say. For such a wealthy company, Microsoft has some shockingly-bad TV commercials. When I worked there, I seem to remember that most of my colleagues agreed.
Look at the Mac vs. PC campaign run by Apple (which I guess this new Microsoft ad is playing on). They were fun. Enjoyable to watch. They made a point. People remembered them. All this Microsoft ad ("I'm a PC") did is remind me of the Apple campaign and help cement Apple's message in my mind.